digital campaign | Green Eggs & Dan

Tag Archives: digital campaign

Apr 29 2013

Budwieser Brazil: The Buddy Cup

Budweiser Brazil realised that people generally made friends over drinks and decided to speed up the process by introducing the Buddy Cup that allows people to instantly start a friendship on Facebook by clinking their cups together. Genius.

Tagged Brasil, Brazil, Budwieser, Budwieser Brazil, Budwieser Brazil: The Buddy Cup, Budwieser The Buddy Cup, cheers, cup makes facebook friends when clinked, digital, digital campaign, experiential marketing, facebook cup, Great Advertising, Innovation, The Buddy Cup, The Buddy Cup Brazil

Apr 16 2013

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Advertising campaigns, YouTube Hero

Dove Real Beauty Sketches

Dove commissioned this spot featuring a bunch of women, a FBI trained forensic artist and an experiment regarding ones own beauty. The main focus is to help women realise they are more beautiful than they think which ties in very nicely with Dove’s usual natural beauty focus. I like it a lot and it’s interesting to see how the two sketches differ so drastically.

Tagged a bunch of women, a FBI trained forensic artist, digital campaign, Dove, dove forensic artist sketches women, Dove Real Beauty, Dove Real Beauty Sketches, Dove Real Sketches, Dove Sketches, experiment regarding ones own beauty, FBI forensic artist, FBI trained forensic artist, forensic artist, forensic artist experiment, forensic artist sketches women from their description and the description by others, Great Advertising, help women realise they are more beautiful than they think, two sketches differ so drastically, viral marketing, YouTube hero's

Apr 01 2013

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Digital

Introducing Google Nose

Google’s April Fools joke this year was the introduction of a Beta version of Google Nose, a function of the search engine that can identify smells as well as omit any smell you search for. Not the best April Fool ever but still nice to see that even a company as big as Google can get involved in a bit of silly fun.

Tagged April Fools, April Fools 2013, digital campaign, Google Nose, Google Nose April Fools, Google nose Beta, Google Nose Prank Google Nose Trick, Google's April Fools Joke, Introducing Google Nose, viral marketing

Mar 15 2013

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Advertising campaigns, YouTube Hero

The End of Old Spice’s Mr. Wolfdog?

We may have heard the last from Mr. Wolfdog following an incident that has seen him fired from his position as director of marketing for Old Spice. He left this final leaving message.

A lot of fun was had in his time in charge with loads of training videos, Google Hangout interviews, online gaming, assisted homework and wolf-like marketing. To see some of the other videos click here.

Tagged @DirectorWolfDog, assisted homework, digital campaign, Google Hangout interviews, Great Advertising, hawkridge, lunar, meat, Mr. WolfDog, Mr. Wolfdog fired, Mr. Wolfdog leaving song, Mr. WolfDog marketing genius, Mr. WolfDog Old Spice's new director of marketing, Old Spice, Old Spice | Wolfdog Critical Message Watch Now, online gaming, Proctor and Gamble, rabbit, The End of Old Spice's Mr. Wolfdog?, training videos, viral marketing, wild campaign, wildest brand in the world, wolf marketing, wolfdog, wolfthorn, YouTube hero's

Mar 13 2013

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Digital

Volkswagen Smileage. Powered by Google.

Smileage is a pretty cool, but very stalk-y, innovation by Volkswagen and Google. It syncs your smart phone with your car and to share all the fun you have when driving. To find out more visit http://smileage.vw.com/.

Tagged digital campaign, digital innovation, Google, Google plus, Google Smileage, Innovation, Share your drive with VW and Google, smileage, Sync Smart phone with car, Volkswagen, Volkswagen and google, Volkswagen Smileage, Volkswagen Smileage. Powered by Google., VW, VW and google, VW Smileage

Mar 13 2013

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Advertising campaigns, Digital, YouTube Hero

Old Spice Wolfdog continued…

Old Spice have clearly been very busy under their new executive director of marketing Mr. WolfDog. Here are all the video’s that have been uploaded since my last post.

How to Operate Computers

Wolfdog Needs a Personal Assistant

How to Value your Employees

Interview Trainer - http://teachmetojob.com

First Live Webinar

First Interviews on Google Hangout

Second Interviews on Google Hangout

Final Interviews on Google Hangout (Skip to about 7 minutes in)

How to Hire Employees

How to Give Raises

How to Give Constructive Criticism

Mar 11 2013

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Advertising campaigns, Digital, YouTube Hero

Old Spice Meet the WolfDog

Old Spice would like you to meet Mr. WolfDog, their new executive director of marketing. In this clip he goes about demonstrating his marketing genius and encourages you to follow him on Twitter (@DirectorWolfDog) and on his blog (mrwolfdog.com). This is certainly not the funniest Old Spice video uploaded but the brilliance of everything else in the past means I will be following both eagerly waiting to see what comes of this ’wild’ campaign.

Tagged @DirectorWolfDog, boom you've been seduced by my marketing, bring in more business looking awards, bring in the meat sacks, business, cliche businessman decorations, digital campaign, foxcrest, Great Advertising, hawkridge, lunar, meat, Meet the WolfDog, mr wolfdog eats employees, Mr. WolfDog, Mr. WolfDog marketing genius, Mr. WolfDog Old Spice's new director of marketing, Mr. Wolfdogs Calculator, Mr. WolfDogs cliche businessman decorations, mrwolfdog.com, new director of marketing at Old Spice, Old Spice, Old Spice Meet the WolfDog, Old Spice Wild Campaign, OLd Spice Wild Collection Old Spice new Wild Collection, oldspice, P&G, paper, Proctor and Gamble, rabbit, sometimes you've got to eat people, sometimes you've got to eat people america, stamp stamp stamp, stamp stamp stamp i just made a million dollars, success, thats how business works, twitter, viral marketing, wild campaign, wildest brand in the world, wolf dog, wolf marketing, wolfdog, wolfthorn, YouTube hero's

Mar 04 2013

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Advertising campaigns, Digital

Three’s Moon-walking pony advert

Three’s latest advert encourages viewers to embrace the silly stuff, as it matters. It also invites them to visit http://ThePonyMixer.com and create their own moon-walking pony scenario. Give it a go it’s reasonably entertaining.

Tagged #danceponydance, create your own moonwalking pony, digital campaign, Great Advertising, Mobile, Moon-walking pony, Moon-walking pony ad, Moon-walking pony advert, Moon-walking pony commercial, silly stuff. it matters, Three, Three Mobile, Three's Moon-walking pony, Three's Moon-walking pony ad, Three's Moon-walking pony advert, Three's Moon-walking pony commercial, Three's Moon-walking shetland pony, Three's Moonwalking pony, Three's pony ad, Three's pony advert, Three's pony commercial

Jan 16 2013

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Advertising campaigns, YouTube Hero

Comfortable Weather Guy the Wolf Master

Mr. Comfortable/ the dude in the speedo in the Southern Comfort Whatever is Comfortable campaign has evolved if you visit http://www.comfortableweatherguy.com/ he will be able to show you what the weather is like anywhere in the world.

Tagged comfortable weather guy, comfortbaleweatherguy.com, digital campaign, find the weather anywhere with mr. southern comfort, Great Advertising, Mr. Southern Comfort, Mr. Southern Comfort weather, Mr. Southern Comfort Wolf Master, Souther comfort guy weather, Southern Comfort, Southern Comfort guy in Speedo, Southern comfort guy wolf master, Southern Comfort Man, Southern Comfort Odetta Hit or Miss, Southern Comfort Whatever's Comfortable music, Southern Comfort. Whatever's Comfortable, sunglasses and formal shoes drinks southern comfort, viral marketing, Wolf Master, YouTube hero's

Jan 11 2013

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Advertising campaigns, YouTube Hero

Lynx/Axe Space Academy: Leave a Man. Come back a Hero.

Lynx/Axe have launched an amazing global competition that will see the winners earn a trip into space. It is called the Lynx Space Academy and has been put in place to coincide with the launch of Lynx Apollo. Here is Buzz Aldrin with the details…

They have also launched a typical Lynx/Axe advert to promote the competition that is pretty funny and definitely worth watching…

Lynx Apollo Fireman ad

Other videos related to the competition include one about the product launch and two more giving details about the prize.

Lynx Apollo: Now available on Earth

Space Flight

Space Camp – A Small part of me thinks this is the coolest part of the prize.

If you would like to enter this out of this world (couldn’t resist) competition then click here. I must say I am very tempted.

Tagged An astronaut always wins, Axe, axe space competition, axe will send you into space, Buzz Aldrin, competitions, digital campaign, Great Advertising, leave a man. comeback a hero, Lynx, Lynx Apollo, Lynx competition sends you into space, lynx fireman advert, lynx fireman commercial, Lynx Space Academy, viral marketing, win a trip into space, win a trip into space with axe, YouTube hero's

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